Menu

You have no items in your shopping cart.

MARKETING

  1. BULL'S-EYE! THE ULTIMATE HOW-TO MARKETING AND SALES GUIDE FOR CAPs

    Sponsored by PCPS and the Association for Accounting Marketing Whether your firm is getting back into the full swing of marketing and you are looking for some new ideas to jumpstart your sales efforts, or you are getting serious about business development for the first time, this book is designed for you. Learn More

    ₦5,400.00
  2. MARKETING STRATEGY

    Marketing Strategy : How to Prepare it - How to Implement it Learn More

    ₦2,500.00
  3. MANAGING YOURSELF

    This book is about the skills of personal effectiveness and professional development. Learners are introduced to a wide range of tools and approaches that will enable them to realise their personal and work performance goals by improving the way in which they manage themselves. Learn More

    ₦1,325.00
  4. INFORMATION AND KNOWLEDGE MANAGEMENT

    Individuals and organisations rely on their ability to select and process information, both to make sense of their local environment and to try to understand the bigger picture. This book approaches information management from two key perspectives: * The skills of the individuals manager to source, manage and communicate information * The organisational processes and systems for managing information and knowledge. Learn More

    ₦2,625.00
  5. MARKETING FINANCIAL SERVICES

    Marketing Financial Services (The Marketing series) Learn More

    ₦8,200.00
  6. MANAGING MARKETING PERFORMANCE 2006-2007

    Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Learn More

    ₦13,995.00
  7. PROJECT AND REPORT WRITING

    Main differences between Super Series 3 and Super Series 2 · Super Series 3 covers the knowledge and understanding of the new MCI Standards (due to be launched in April 1997). The S/NVQ links are clearly stated at the beginning of every workbook. · Portfolio activities included. These and the work-based assignment in each workbook are mapped to specific elements of the MCI Standards. · Much wider range of industry sectors and organisations included in the examples, case studies and activities. Learn More

    ₦695.00
  8. MARKETING ( A COMPLETE GUIDE IN PICTURES )

    Marketing: A complete guide in pictures, Second Edition 2nd Edition Learn More

    ₦3,000.00
  9. FROM BRAND VISION TO BRAND EVALUATION

    From Brand Vision to Brand Evaluation (Volume 2) 3rd Edition Learn More

    ₦1,400.00
  10. THE CUSTOMER SERVICE PLANNER

    The Customer Service Planner Learn More

    ₦1,940.00
  11. MASTERING MARKETING : THE CORE SKILLS OF PROFITABLE MARKETING

    This title provides a written explanation of the core skills and concepts needed to market your business profitably. It provides techniques for building and maintaining a long-term profitable market position. Learn More

    ₦2,840.00
  12. DEATH OF A SALESMAN

    Arthur Miller's Death of a Salesman Learn More

    ₦2,000.00
  13. LEISURE MARKETING : A GLOBAL PERSPECTIVE

    Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Learn More

    ₦1,500.00
  14. POSITIVE WORKING RELATIONSHIPS

    This book explores the skills of communication and assertive behaviour and how they enable openness and honesty to be brought into a relationship. It looks at how to develop better working relationships by applying these skills in three specific areas: negotiations, meetings and conflict management. Learn More

    ₦2,620.00
  15. PRACTICAL PRICING FOR RESULTS

    Practical Pricing for Results Learn More

    ₦1,700.00
  16. MANAGING HEALTH, SAFETY AND WORKING ENVIRONMENT

    This book explores the managerial roles and responsibilities with regard to safety. Applying key legal requirements to the workplace, it looks at how workplace facilities are managed and how materials and equipment are used, stored and maintained for optimum effectiveness. It not only aids organisations to achieve success, but to maintain it. Learn More

    ₦3,750.00
  17. THE CREATIVE MARKETER

    Creative Marketer: Published in association with the Chartered Institute of Marketing (Marketing Practitioner Series) Learn More

    ₦1,200.00
  18. QUALITY AND OPERATIONS MANAGEMENT

    This book considers the associated concepts of quality and operations and places customers at the heart of a quality business operation. It explains how organisations that are focused on delivering quality products and services continuously improve the design, planning and control of their operational processes so that they meet the developing needs of their customer. Learn More

    ₦5,045.00
  19. THE MARKETING STRATEGY

    Marketing Strategy Desktop Guide Learn More

    ₦1,750.00