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MARKETING

  1. ASSET PRICING AND PORTFOLIO CHOICE THEORY

    Asset Pricing and Portfolio Choice Theory (Financial Management Association Survey and Synthesis) 1st Edition Learn More

    ₦10,814.38
  2. THE 22 IMMUTABLE LAWS OF MARKETING

    The real-life examples, commonsense suggestions and killer instincts contained in this book are nothing less than rules by which companies will flourish or fail. Learn More

    ₦845.00
  3. SPORT MARKETING

    This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. Learn More

    ₦2,975.00
  4. FINANCIAL TIMES GUIDES : HOW THE STOCK MARKET REALLY WORKS

    The Financial Times Guide to How the Stock Market Really Works is an introduction to the complex world of the financial markets. Whether you are new to investing, or already have a share portfolio, this is an intelligent guidebook will guide you safely through the often confusing world of investing. Written especially for the ordinary investor, it will provide you with the key strategies you need to make money on the stock market. Learn More

    ₦2,328.19
  5. PRACTICAL E-MANUFACTURING AND CHAIN SUPPLY MANAGEMENT

    Practical E-Manufacturing and Supply Chain Management Learn More

    ₦3,275.00
  6. HOSPITALITY MARKETING : PRINCIPLE AND PRATICE

    "Hospitality Marketing: An Introduction" takes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: Learn More

    ₦1,458.50
  7. THE OXFORD HANDBOOK OF PERSONALITY AND SOCIAL PSYCHOLOGY

    For decades, the relationship between personality psychology and social psychology has been defined by its contrasts: sometimes highly overlapping and intertwined, at other times conflicting and even competing. This contradiction has been ultimately counterproductive, as it has precluded the understanding of people as both individuals and social beings. The Oxford Handbook of Personality and Social Psychology captures the history, current status, and future prospects of personality and social psychology - presented not as a set of parallel accounts, but as an integrated perspective on the behavior of persons in social contexts. Learn More

    ₦23,708.44
  8. PROFESSIONAL CERTIFICATE IN MARKETING 2007-2008

    Marketing in Practice 2007/08 Learn More

    ₦1,822.00
  9. MEDIA STRATEGIES FOR MARKETING PLACES IN CRISIS : IMPROVING THE IMAGE OF CITIES, COUNTRIES AND TOURIST DESTINATIONS

    Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Learn More

    ₦1,920.00
  10. PERMISSION-BASED E-MAIL MARKETING

    To retain customers and solicit new clients, businesses need proven ways to make their products and services stand out. From subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail advertising is detailed in Permission Based E-Mail That Works. In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. Learn More

    ₦3,670.00